OUR MISSION
The Digital Layer for the
Physical World
We are building the Passenger Operating System for the global ride-hail sector.
For decades, the time spent in transit was treated as idle time: hours to be endured
between destinations. We see it differently. We view the vehicle as the next great
compute surface: a space where the physical journey meets digital discovery.
We aren't waiting for the autonomous future. We are upgrading the experience today.
Billions of passengers are already in motion. Their attention is available. We make it
count. Binary unites ride-hail operators, content creators, and global brands to transform
every journey into time that is informative, engaging, and productive.
OUR MISSION
The Digital Layer for the
Physical World
We are building the Passenger Operating System for the global ride-hail sector.
For decades, the time spent in transit was treated as idle time: hours to be endured
between destinations. We see it differently. We view the vehicle as the next great
compute surface: a space where the physical journey meets digital discovery.
We aren't waiting for the autonomous future. We are upgrading the experience today.
Billions of passengers are already in motion. Their attention is available. We make it
count. Binary unites ride-hail operators, content creators, and global brands to transform
every journey into time that is informative, engaging, and productive.
We are building the Passenger Operating
System for the global ride-hail sector.
For decades, the time spent in transit was
treated as idle time: hours to be endured
between destinations. We see it differently.
We view the vehicle as the next great
compute surface: a space where the
physical journey meets digital discovery.
We aren't waiting for the autonomous future.
We are upgrading the experience today.
Billions of passengers are already in motion.
Their attention is available. We make it count.
Binary unites ride-hail operators, content
creators, and global brands to transform
every journey into time that is informative,
engaging, and productive.
Leadership Team
Built by Industry Veterans
Built by Industry Veterans
Built by Industry Veterans
Binary sits at the intersection of mobility, media, and ad-tech. Our
leadership team brings decades of experience from the world's
biggest technology and advertising organizations.
Binary sits at the intersection of mobility, media, and ad-tech. Our
leadership team brings decades of experience from the world's
biggest technology and advertising organizations.
Binary sits at the intersection of mobility,
media, and ad-tech. Our leadership team
brings decades of experience from the
world's biggest technology and advertising
organizations.
Santosh Sarma
Santosh Sarma
Santosh Sarma
Co-Founder + CEO
Co-Founder + CEO
Co-Founder + CEO
Serial founder with deep experience in
ride-hail platforms and product innovation
at Siemens and Bosch consumer
electronics divisions.
Serial founder with deep
experience in ride-hail
platforms and product
innovation at Siemens and
Bosch consumer electronics
divisions.
Serial founder with deep experience in
ride-hail platforms and product innovation
at Siemens and Bosch consumer
electronics divisions.
Amit Raj
Amit Raj
Amit Raj
Co-Founder + COO
Co-Founder + COO
Co-Founder + COO
Agency veteran with portfolio management
experience across the world's largest
media networks including GroupM, PHD,
and OMD.
Agency veteran with
portfolio management
experience across the
world's largest media
networks including GroupM,
PHD, and OMD.
Agency veteran with portfolio management
experience across the world's largest
media networks including GroupM, PHD,
and OMD.
Jason Fairchild
Jason Fairchild
Jason Fairchild
Co-Founder
Co-Founder
Co-Founder
Co-Founder of OpenX and CEO of
tvScientific, bringing decades of
experience building programmatic
advertising infrastructure at global scale.
Co-Founder of OpenX and
CEO of tvScientific, bringing
decades of experience
building programmatic
advertising infrastructure at
global scale.
Co-Founder of OpenX and CEO of
tvScientific, bringing decades of
experience building programmatic
advertising infrastructure at global scale.
Our Advisors
Our Advisors
John Gentry
CEO, OpenX
Vikas Agarwal
Ex-CEO Kaya I Ex-Marico
STAY UPDATED
Get the Latest Updates on the Future of Mobility
Stay informed on partnerships, product launches,
and industry insights.
STAY UPDATED
Get the Latest Updates on
the Future of Mobility
Stay informed on partnerships,
product launches, and industry insights.
