FOR BRAND PARTNERS & AGENCIES
FOR BRAND PARTNERS & AGENCIES
FOR BRAND PARTNERS & AGENCIES
Guaranteed
Attention at Scale
Guaranteed
Attention at Scale
Guaranteed
Attention at Scale
Binary is the only CTV-like network that moves, reaching millions of passengers monthly
in ride-hail vehicles where ads cannot be skipped, blocked, or scrolled past.
Binary is the only CTV-like network that moves,
reaching millions of passengers monthly in
ride-hail vehicles where ads cannot
be skipped, blocked, or scrolled past.
Binary is the only CTV-like network that moves,
reaching millions of passengers monthly in ride-hail vehicles
where ads cannot be skipped, blocked, or scrolled past.
TRUSTED BY LEADING BRANDS
TRUSTED BY LEADING BRANDS
Leading Brands Choose
Binary TV
Leading Brands Choose
Binary TV
Brands and agencies use Binary to reach the UAE’s
most valuable mobile audience.
Brands and agencies use Binary TV to
reach the UAE's most valuable
mobile audience.
THE SOLUTION
THE SOLUTION
Traditional Advertising is Broken. We Fixed It.
Traditional Advertising is
Broken. We Fixed It.
Traditional Advertising is
Broken. We Fixed It.
We solve the core failures of digital and OOH. Clutter. Fraud.
Unverifiable delivery. Binary guarantees real impressions in a
high-attention environment.
We solve the core failures of digital and OOH. Clutter. Fraud.
Unverifiable delivery. Binary TV guarantees real impressions
in a high-attention environment.
We solve the core failures of digital and OOH.
Clutter. Fraud. Unverifiable delivery. Binary
guarantees real impressions in a high-
attention environment.
We solve the core failures of digital and OOH. Clutter.
Fraud. Unverifiable delivery. Binary TV guarantees
real impressions in a high-attention environment.
GUARANTEED ATTENTION
Passengers are seated for an average 20-minute journey in an uncluttered environment. Your message is delivered in full.
PREMIUM PLACEMENT
Own the entire screen. Zero clutter and complete share-of-voice in an environment where passengers are relaxed and receptive.
VERIFIABLE PERFORMANCE
Ads only serve when the vehicle's meter is on and a passenger is present. A bot cannot start a meter. Every spot is also reported to RTA Careem for third-party auditing.
OFFICIAL INTEGRATION
Native to the UAE's largest ride-hail fleet regulated by the RTA, ensuring brand-safe delivery at scale.
GUARANTEED ATTENTION
Passengers are seated for an average 20-minute journey in an uncluttered environment. Your message is delivered in full.
PREMIUM PLACEMENT
Own the entire screen. Zero clutter and complete share-of-voice in an environment where passengers are relaxed and receptive.
VERIFIABLE PERFORMANCE
Ads only serve when the vehicle's meter is on and a passenger is present. A bot cannot start a meter. Every spot is also reported to RTA Careem for third-party auditing.
OFFICIAL INTEGRATION
Native to the UAE's largest ride-hail fleet regulated by the RTA, ensuring brand-safe delivery at scale.
GUARANTEED ATTENTION
Passengers are seated for an average 20-minute journey in an uncluttered environment. Your message is delivered in full.
PREMIUM PLACEMENT
Own the entire screen. Zero clutter and complete share-of-voice in an environment where passengers are relaxed and receptive.
VERIFIABLE PERFORMANCE
Ads only serve when the vehicle's meter is on and a passenger is present. A bot cannot start a meter. Every spot is also reported to RTA Careem for third-party auditing.
OFFICIAL INTEGRATION
Native to the UAE's largest ride-hail fleet regulated by the RTA, ensuring brand-safe delivery at scale.
GUARANTEED ATTENTION
Passengers are seated for an average 20-minute journey in an uncluttered environment. Your message is delivered in full.
PREMIUM PLACEMENT
Own the entire screen. Zero clutter and complete share-of-voice in an environment where passengers are relaxed and receptive
VERIFIABLE PERFORMANCE
Ads only serve when the vehicle's meter is on and a passenger is present. A bot cannot start a meter. Every spot is also reported to RTA Careem for third-party auditing.
OFFICIAL INTEGRATION
Native to the UAE's largest ride-hail fleet regulated by the RTA, ensuring brand-safe delivery at scale.
GUARANTEED ATTENTION
Passengers are seated for an average 20-minute journey in an uncluttered environment. Your message is delivered in full.
PREMIUM PLACEMENT
Own the entire screen. Zero clutter and complete share-of-voice in an environment where passengers are relaxed and receptive
VERIFIABLE PERFORMANCE
Ads only serve when the vehicle's meter is on and a passenger is present. A bot cannot start a meter. Every spot is also reported to RTA Careem for third-party auditing.
OFFICIAL INTEGRATION
Native to the UAE's largest ride-hail fleet regulated by the RTA, ensuring brand-safe delivery at scale.
NETWORK OVERVIEW
NETWORK OVERVIEW
Binary TV: The UAE's First Ride-Hail CTV Network
Binary TV: The UAE's
First Ride-Hail CTV Network
Binary TV: The UAE's First Ride-Hail CTV Network
A connected TV network reaching millions of passengers monthly with
full-screen video in a captive, high-attention environment.
A connected TV network reaching millions
of passengers monthly with full-screen
video in a captive, high-attention
environment.
3 million+
Monthly Passengers.
3 million+
Monthly Passengers.
3 million+
Monthly Passengers.
2100 +
Connected Screens.
2100 +
Connected Screens.
2100 +
Connected Screens.
20 Minutes
Average Ride Time.
20 Minutes
Average Ride Time.
20 Minutes
Average Ride Time.
Who You'll Reach
Who You'll Reach
Who You'll Reach
CAPABILITIES
Built for Performance, Proven by Results
Binary TV delivers the accountability of digital with the
impact of premium video in an environment where attention is guaranteed.
CAPABILITIES
Built for Performance,
Proven by Results
Binary TV delivers the accountability
of digital with the impact of premium
video—in an environment where attention
is guaranteed.
CAPABILITIES
Built for Performance, Proven by Results
Binary TV delivers the accountability of digital with the
impact of premium video in an environment where attention is guaranteed.
Full-Funnel Activation
Full-screen video with sight, sound, and motion.
100% delivery in a captive environment.
QR and interactive CTAs for instant action.
Full-Funnel Activation
Full-screen video with sight, sound,
and motion.
100% delivery in a captive
environment.
QR and interactive CTAs for instant
action.
Full-Funnel Activation
Full-screen video with sight, sound, and motion.
100% delivery in a captive environment.
QR and interactive CTAs for instant action.
Full-Funnel Activation
Full-screen video with sight, sound,
and motion.
100% delivery in a captive
environment.
QR and interactive CTAs for instant
action.
Precision Targeting
Deliver by location, time of day, or rider context.
Reach shoppers, travelers, or residents at the right
moment.
Capture consented, first-party data for retargeting,
sales, and conversions.
Build custom audiences and own your data.
Precision Targeting
Deliver by location, time of day, or
rider context.
Reach shoppers, travelers, or
residents at the right moment.
Capture consented, first-party
data for retargeting, sales,
and conversions.
Build custom audiences and own
your data.
Precision Targeting
Deliver by location, time of day, or rider context.
Reach shoppers, travelers, or residents at the right
moment.
Capture consented, first-party data for retargeting,
sales, and conversions.
Build custom audiences and own your data.
Precision Targeting
Deliver by location, time of day, or
rider context.
Reach shoppers, travelers, or
residents at the right moment.
Capture consented, first-party
data for retargeting, sales,
and conversions.
Build custom audiences and own
your data.
Complete Accountability
Real-time dashboard for impressions, scans, clicks,
and conversions.
See exactly how your campaign performs, minute
by minute.
Native OS integration to eliminate fraud.
Every impression is 100% verifiable, every result is
real.
Government-regulated, brand-safe environment.
Full content controls and moderation.
Complete Accountability
Real-time dashboard for
impressions, scans, clicks,
and conversions.
Native OS integration to
eliminate fraud.
See exactly how your campaign
performs, minute by minute.
Every impression is 100%
verifiable, every result is real.
Government-regulated, brand-safe
environment.
Full content controls
and moderation.
Complete Accountability
Real-time dashboard for impressions, scans, clicks,
and conversions.
See exactly how your campaign performs, minute
by minute.
Native OS integration to eliminate fraud.
Every impression is 100% verifiable, every result is
real.
Government-regulated, brand-safe environment.
Full content controls and moderation.
Complete Accountability
Real-time dashboard for
impressions, scans, clicks,
and conversions.
Native OS integration to
eliminate fraud.
See exactly how your campaign
performs, minute by minute.
Every impression is 100%
verifiable, every result is real.
Government-regulated, brand-safe
environment.
Full content controls
and moderation.
Full-Funnel Activation
Full-screen video with sight, sound, and motion
100% delivery in a captive environment.
QR and interactive CTAs for instant action.
Full-Funnel Activation
Full-screen video with sight, sound, and motion
100% delivery in a captive environment.
QR and interactive CTAs for instant action.
Precision Targeting
Deliver by location, time of day, or rider context.
Reach shoppers, travelers, or residents at the right moment.
Capture consented, first-party data for retargeting, sales, and conversions.
Build custom audiences and own your data.
Precision Targeting
Deliver by location, time of day, or rider context.
Reach shoppers, travelers, or residents at the right moment.
Capture consented, first-party data for retargeting, sales, and conversions.
Build custom audiences and own your data.
Complete Accountability
Real-time dashboard for impressions, scans, clicks, and conversions.
See exactly how your campaign performs, minute by minute.
Native OS integration to eliminate fraud.
Every impression is 100% verifiable, every result is real.
Government-regulated, brand-safe environment.
Full content controls and moderation.
Complete Accountability
Real-time dashboard for impressions, scans, clicks, and conversions.
See exactly how your campaign performs, minute by minute.
Native OS integration to eliminate fraud.
Every impression is 100% verifiable, every result is real.
Government-regulated, brand-safe environment.
Full content controls and moderation.
Ad Formats
Ad Formats
Immersive Formats That Command Attention
Immersive Formats That
Command Attention
Our platform is engineered to turn your strategic goals into
measurable outcomes.
Our platform is engineered to turn your
strategic goals into measurable outcomes.
Fullscreen Takeover
Full-screen video. Non-skippable. Add gamified experiences,
quizzes, surveys, QR codes, or click-throughs to landing pages.
Best for: Product launches, promotional campaigns, engagement.
Fullscreen Takeover
Full-screen video. Non-skippable.
Add gamified experiences, quizzes,
surveys, QR codes, or click-throughs
to landing pages.
Best for: Product launches,
promotional campaigns, engagement.
Fullscreen Takeover
Full-screen video. Non-skippable. Add gamified experiences,
quizzes, surveys, QR codes, or click-throughs to landing pages.
Best for: Product launches, promotional campaigns,
engagement.
Homepage Banner
Persistent brand presence on the Passenger OS homepage, every ride.
Video or static display. Muted by default, unmutable, loops continuously.
Best for: Brand awareness, sustained visibility, frequency building.
Homepage Banner
Persistent brand presence on the
Passenger OS homepage, every ride.
Video or static display. Muted by
default, unmutable, loops continuously.
Best for: Brand awareness, sustained
visibility, frequency building.
Homepage Banner
Persistent brand presence on the Passenger OS homepage,
every ride. Video or static display. Muted by default, unmutable,
loops continuously.
Best for: Brand awareness, sustained visibility, frequency
building.
How To Buy
Buy It Your Way
Binary TV supports both buying methods.
Direct
Advanced targeting, interactive formats, custom creative builds.
Programmatic
Available via leading programmatic platforms including DOOH exchanges.
Preferred Deals, PMP, and Programmatic Guaranteed supported.
Note: Some interactive features require direct buys. Contact us for deal IDs
and specs.
Direct
Advanced targeting, interactive formats,
custom creative builds.
Programmatic
Available via leading programmatic
platforms including DOOH exchanges.
Preferred Deals, PMP, and Programmatic
Guaranteed supported.
Note: Some Interactive features require
direct buys. Contact us for deals IDs
and specs.
How To Buy
Buy It Your Way
Binary TV supports both buying methods.
Direct
Advanced targeting, interactive formats, custom creative builds.
Programmatic
Available via leading programmatic platforms including DOOH exchanges.
Preferred Deals, PMP, and Programmatic Guaranteed supported.
Note: Some interactive features require direct buys. Contact us for deal IDs
and specs.
Direct
Advanced targeting, interactive formats,
custom creative builds.
Programmatic
Available via leading programmatic
platforms including DOOH exchanges.
Preferred Deals, PMP, and Programmatic
Guaranteed supported.
Note: Some Interactive features require
direct buys. Contact us for deals IDs
and specs.
How To Buy
Buy It Your Way
Binary TV supports both buying methods.
Direct
Advanced targeting, interactive formats, custom creative builds.
Programmatic
Available via leading programmatic platforms including DOOH
exchanges. Preferred Deals, PMP, and Programmatic Guaranteed
supported.
Note: Some Interactive features require direct buys. Contact us for
deals IDs and specs.
Direct
Advanced targeting, interactive formats,
custom creative builds.
Programmatic
Available via leading programmatic
platforms including DOOH exchanges.
Preferred Deals, PMP, and Programmatic
Guaranteed supported.
Note: Some Interactive features require
direct buys. Contact us for deals IDs
and specs.
Transparent Reporting
Transparent Reporting
Analytics That Close the Loop
Analytics That Close
the Loop
Analytics That Close the Loop
Our reporting platform gives you complete visibility into campaign
performance, from first impression to final conversion.
Our reporting platform gives you complete
visibility into campaign performance, from
first impression to final conversion.
Live Performance Metrics
Track views, QR scans, clicks, and engagement rates as they happen.
Live Performance Metrics
Track views, QR scans, clicks, and
engagement rates as they happen.
Live Performance Metrics
Track views, QR scans, clicks, and engagement rates as
they happen.
Geographic Heatmaps
See exactly where campaigns deliver.
Geographic Heatmaps
See exactly where campaigns deliver.
Geographic Heatmaps
See exactly where campaigns deliver.
Verifiable Audit Trail
Timestamps, vehicle context, opt-in data. Full transparency
for every interaction.
Verifiable Audit Trail
Timestamps, vehicle context, opt-in
data. Full transparency for every
interaction.
Verifiable Audit Trail
Timestamps, vehicle context, opt-in data. Full transparency
for every interaction.
Campaign Intelligence
Optimize creative and targeting in real time.
Campaign Intelligence
Optimize creative and targeting in
real time.
Campaign Intelligence
Optimize creative and targeting in real time.
Proven Results
Proven Results
Real Campaigns, Real Impact
Real Campaigns, Real Impact
From concept to execution: see how we've helped brands achieve their
goals and exceed expectations.
From concept to execution: see how we've
helped brands achieve their goals
and exceed expectations.
Emirates NBD
Emirates NBD
Emirates NBD
Request
Request
Request
Campaign Goal:
Campaign Goal:
Campaign Goal:
"Spot the Fraudster" awareness &
engagement
"Spot the Fraudster" awareness & engagement
"Spot the Fraudster" awareness &
engagement
Passengers Reached:
60,000+
Engagement Rate:
6%+
Result:
37,000+ passengers participated
Passengers Reached:
Passengers Reached:
600,000+
600,000+
Engagement Rate:
Engagement Rate:
6%+
6%+
Result:
Result:
37,000+ passengers participated
37,000+ passengers participated
SECURE YOUR INVENTORY
Ready to Reach Millions of
Passengers Monthly?
Limited inventory across 2,100+ screens. One platform that
guarantees attention at scale.
SECURE YOUR INVENTORY
Ready to Reach Millions of
Passengers Monthly?
Limited inventory across 2,100+
screens. One platform that
guarantees attention at scale.
SECURE YOUR INVENTORY
Ready to Reach Millions of
Passengers Monthly?
Limited inventory across 2,100+ screens. One platform that
guarantees attention at scale.
